SAMA
SAMA. Built with reason. Refined by the hand. Balanced for life. A dialogue between Pierre Jeanneret and Hans J. Wegner, SAMA explores the space between structural clarity and human touch. Geometry meets comfort, precision meets craft, and every form is reduced until only intention remains.
Conceptual
SAMA
SAMA. Built with reason. Refined by the hand. Balanced for life. A dialogue between Pierre Jeanneret and Hans J. Wegner, SAMA explores the space between structural clarity and human touch. Geometry meets comfort, precision meets craft, and every form is reduced until only intention remains.
Conceptual
Highlight(s)
Services
Concept Development
Industry
Furniture & Product Design
Client
July – August 2026
Highlight(s)
Services
Concept Development
Industry
Furniture & Product Design
Client
July – August 2026
Challenge(s)
SAMA is shaped through a dialogue between architecture, craftsmanship, and the human experience of furniture. Inspired by Pierre Jeanneret’s structural conviction and Hans J. Wegner’s sensitivity to the body and the hand, the collection explores how furniture can be both precise and deeply tactile. Wood becomes the primary language. Smoked Oak establish the foundation, blackened appearance becmoes the restrained accent. There is no ornament for its own sake. Structure explains itself, ergonomics define geometry, and every edge carries intention. The collection reflects a quieter approach to design, where beauty emerges from structure and refinement rather than being imposed upon it. SAMA is furniture reduced to what matters: proportion, comfort, material, and the craft of making.
SAMA is shaped through a dialogue between architecture, craftsmanship, and the human experience of furniture. Inspired by Pierre Jeanneret’s structural conviction and Hans J. Wegner’s sensitivity to the body and the hand, the collection explores how furniture can be both precise and deeply tactile. Wood becomes the primary language. Smoked Oak establish the foundation, blackened appearance becmoes the restrained accent. There is no ornament for its own sake. Structure explains itself, ergonomics define geometry, and every edge carries intention. The collection reflects a quieter approach to design, where beauty emerges from structure and refinement rather than being imposed upon it. SAMA is furniture reduced to what matters: proportion, comfort, material, and the craft of making.
Deliverie(s)
Rooted in structural thinking and refined through contemporary craft, SAMA brings together a collection of furniture shaped by proportion, ergonomics, material and making. Each piece was developed as part of one continuous design language, from the structural anchor of Neev to the quiet cohesion of Sangati. The collection explores furniture as both an object and an experience, allowing wood, joints, surfaces and transitions to carry the expression.
Rooted in structural thinking and refined through contemporary craft, SAMA brings together a collection of furniture shaped by proportion, ergonomics, material and making. Each piece was developed as part of one continuous design language, from the structural anchor of Neev to the quiet cohesion of Sangati. The collection explores furniture as both an object and an experience, allowing wood, joints, surfaces and transitions to carry the expression.
